I believe that you probably know what is search engine optimization all about, so let me explain what is bum marketing, and how bum marketing must work hand in hand with search engine optimization.
Bum marketing is a term used for article marketing. It is where you write keyword-rich articles for niche products. Your aim is to have your articles to rank on first page of search engines by submitting your articles to search engine friendly article directories.
Personally I am a great fan of bum marketing as it is a great way to drive traffic, and it is free! With more articles you write, there will be a higher chance of you getting sales from your affiliate products. But you need to make sure that you target the right keywords and get your articles to rank well on search engines.
So why does bum marketing need to work hand in hand with search engine optimization? It is because you need to know how to optimize your articles so that they will rank well for the keywords that you are targeting.
When combining bum marketing and search engine optimization, you need to know how to write keyword rich and appealing titles for your articles. You absolutely need to place the most important keyword into your title to stand a chance to rank well on search engines.
In your article, keywords should also be mentioned meaningfully. At the end of your article, you need to have a link in your resource box to direct people to the page that you are promoting. Lastly, manually submit your articles to the top article directories.
Take note that by submitting duplicate content to multiple directories will greatly affect your search engine rankings, which will defeat the purpose of you doing bum marketing.
Cheow Yu Yuan is the co-founder of HomeBizGears.com
Check out more about Search Engine Optimization at http://www.homebizgears.com/search-engine-optimization.asp
Please feel free to republish this article on your website, or distribute it to your friends or clients, as long as you leave the resource box intact.
Source: www.isnare.com
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